Principles of Marketing - MKT 100 at Piedmont Virginia Community College


         
 
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MKT 100 - Principles of Marketing
Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.
Lecture 3 hours per week.
3 credits

Schedule at Piedmont Virginia Community College

Not scheduled at this time

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