Retail Organization and Management - MKT 216 at Danville Community College


         
 
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MKT 216 - Retail Organization and Management
Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic.
Lecture 3 hours per week.
3 credits

Schedule at Danville Community College

Class # Section Credits Day Time Start Location Mode
53806 MKT 216-W1 3
       
0:00 a.m.-0:00 a.m.
2024-08-21 Virtual ER
In this online course, students receive instructional materials and interact with their instructor in an online setting, but are not required to login for Zoom sessions on specific days or at specific times.
Not scheduled
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