Retail Organization and Management - MKT 216 at Piedmont Virginia Community College


         
 
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MKT 216 - Retail Organization and Management
Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic.
Lecture 3 hours per week.
3 credits

Schedule at Piedmont Virginia Community College

Not scheduled at this time

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