Germanna Community College: Introduction to Marketing

Introduction to Marketing - MKT 201 at Germanna Community College

MKT 201 - Introduction to Marketing: Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.

Lecture 3 hours. Total 3 hours per week.

3 credits

MKT 201 Detailed Outline

Schedule at Germanna Community College

Fall 2024 ➜

Class #	Section	Credits	Day	Time	Start	Location	Mode
42798	MKT 201-F01	3	Tu Th	12:30 p.m.-1:50 p.m.	2024-08-22	Fredericksburg Area Campus	P
74093	MKT 201-W01	3		0:00 a.m.-0:00 a.m.	2024-09-12	Virtual	ER
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section. This section is taught in Canvas and includes online assignments. There are no required face to face Zoom sessions or on-campus meetings.
74921	MKT 201-W02S	3	W	12:30 p.m.-1:50 p.m.	2024-09-12	Virtual	HY
MKT 201- W02S is a special hybrid class that combines face-to-face online Zoom sessions with your instructor and classmates on specific days and times and online classwork in Canvas. No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
42520	MKT 201-W53A	3		0:00 a.m.-0:00 a.m.	2024-10-21	Virtual	ER
Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format. No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
42521	MKT 201-W54A	3		0:00 a.m.-0:00 a.m.	2024-11-11	Virtual	ER
Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format. No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.

Spring 2025 ➜

Class #	Section	Credits	Day	Time	Start	Location	Mode
21994	MKT 201-BM01	3	Tu	12:30 p.m.-1:50 p.m.	2025-01-21	Barbara J Fried Center Street	CV
MKT 201- BM01 is a special hybrid class that combines in-person on campus meetings with online classwork in Canvas. MKT 201 FM01 & BM01 will be offered simultaneously at the Barbara J Fried Center, 10 Center Street, Stafford and the Fredericksburg Area Campus using the interactive video system. No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
21993	MKT 201-FM01	3	Tu	12:30 p.m.-1:50 p.m.	2025-01-21	Fredericksburg Area Campus	CV
MKT 201- FM01 is a special hybrid class that combines in-person on campus meetings with online classwork in Canvas. No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section. MKT 201 FM01 & BM01 will be offered simultaneously at the Barbara J Fried Center in Stafford and the Fredericksburg Area Campus using the interactive video system.
37080	MKT 201-W01	3		0:00 a.m.-0:00 a.m.	2025-01-21	Virtual	ER
This section is taught in Canvas and includes online assignments. There are no required face to face Zoom sessions or on-campus meetings. No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
37081	MKT 201-W02S	3	Th	12:30 p.m.-1:50 p.m.	2025-02-11	VIRTUAL-Real Time	ER
MKT 201- W02S is a special hybrid class that combines face-to-face online Zoom sessions with your instructor and classmates on specific days and times and online classwork in Canvas. No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
21936	MKT 201-W53A	3		0:00 a.m.-0:00 a.m.	2025-03-24	Virtual	ER
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section. Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format.
21937	MKT 201-W54A	3		0:00 a.m.-0:00 a.m.	2025-04-11	Virtual	ER
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section. Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format.

Summer 2025 ➜

Class #	Section	Credits	Time	Start	Location	Mode
33239	MKT 201-W51A	3	0:00 a.m.-0:00 a.m.	2025-05-27	Virtual	ER
Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format. This section makes use of an ACCESS digital resource in place of a textbook at a reduced cost. A required course materials fee will be paid with tuition for this resource. Students must have access to Canvas and to the internet for successful completion. Please find additional information on the ACCESS program on the Germanna.edu website.
33240	MKT 201-W52A	3	0:00 a.m.-0:00 a.m.	2025-07-07	Virtual	ER
Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format. This section makes use of an ACCESS digital resource in place of a textbook at a reduced cost. A required course materials fee will be paid with tuition for this resource. Students must have access to Canvas and to the internet for successful completion. Please find additional information on the ACCESS program on the Germanna.edu website.

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