Introduction to Marketing - MKT 201 at Virginia Western Community College


         
 
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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Virginia Western Community College

Spring 2025 ➜

Class # Section Credits Day Time Start Location Mode
35784 MKT 201-V1 3
       
0:00 a.m.-0:00 a.m.
 2025-01-13 Virtual Distance Learning WW
This course may require proctored testing as described in the course syllabus. A student may request an alternative proctoring method, but the student will be responsible for any additional fees associated with the alternative method.
Access to a personal computer and internet are required for this online course. For information on the required minimum computer specifications visit: https://www.virginiawestern.edu/online/computer-access/
IMPORTANT: This class section includes an additional Class Fee that will cover the cost of a digital copy of the textbook for this course. As an additional option under this program, a low-cost printed copy of the digital textbook can be purchased through the Virginia Western Bookstore. You will have the option to Opt-Out of using the digital textbook once you log into this course in Canvas. Should you choose to Opt-Out, you will receive an adjustment on your student account for the Class Fee after the Last Day to Drop and Receive a Refund, as noted in the Academic Calendar located here https://www.virginiawestern.edu/academic-calendar/.
An additional Class Fee has been added to the tuition and mandatory fees for this course in the amount of $99.40 to cover the cost of the provided digital textbook.
35785 MKT 201-V2 3
       
0:00 a.m.-0:00 a.m.
 2025-03-17 Virtual Distance Learning WW
This course may require proctored testing as described in the course syllabus. A student may request an alternative proctoring method, but the student will be responsible for any additional fees associated with the alternative method.
Access to a personal computer and internet are required for this online course. For information on the required minimum computer specifications visit: https://www.virginiawestern.edu/online/computer-access/
IMPORTANT: This class section includes an additional Class Fee that will cover the cost of a digital copy of the textbook for this course. As an additional option under this program, a low-cost printed copy of the digital textbook can be purchased through the Virginia Western Bookstore. You will have the option to Opt-Out of using the digital textbook once you log into this course in Canvas. Should you choose to Opt-Out, you will receive an adjustment on your student account for the Class Fee after the Last Day to Drop and Receive a Refund, as noted in the Academic Calendar located here https://www.virginiawestern.edu/academic-calendar/.
An additional Class Fee has been added to the tuition and mandatory fees for this course in the amount of $99.40 to cover the cost of the provided digital textbook.

Summer 2025 ➜

Class # Section Credits Day Time Start Location Mode
33956 MKT 201-V1 3
       
0:00 a.m.-0:00 a.m.
 2025-06-16 Virtual Distance Learning WW
This course may require proctored testing as described in the course syllabus. A student may request an alternative proctoring method, but the student will be responsible for any additional fees associated with the alternative method.
Access to a personal computer and internet are required for this online course. For information on the required minimum computer specifications visit: https://www.virginiawestern.edu/online/computer-access/
IMPORTANT: This class section includes an additional Class Fee that will cover the cost of a digital copy of the textbook for this course. As an additional option under this program, a low-cost printed copy of the digital textbook can be purchased through the Virginia Western Bookstore. You will have the option to Opt-Out of using the digital textbook once you log into this course in Canvas. Should you choose to Opt-Out, you will receive an adjustment on your student account for the Class Fee after the Last Day to Drop and Receive a Refund, as noted in the Academic Calendar located here https://www.virginiawestern.edu/academic-calendar/.
An additional Class Fee has been added to the tuition and mandatory fees for this course in the amount of $94.53 to cover the cost of the provided digital textbook.
34021 MKT 201-V2 3
       
0:00 a.m.-0:00 a.m.
 2025-06-16 Virtual Distance Learning WW
This course may require proctored testing as described in the course syllabus. A student may request an alternative proctoring method, but the student will be responsible for any additional fees associated with the alternative method.
Access to a personal computer and internet are required for this online course. For information on the required minimum computer specifications visit: https://www.virginiawestern.edu/online/computer-access/
An additional Class Fee has been added to the tuition and mandatory fees for this course in the amount of $94.53 to cover the cost of the provided digital textbook.
IMPORTANT: This class section includes an additional Class Fee that will cover the cost of a digital copy of the textbook for this course. As an additional option under this program, a low-cost printed copy of the digital textbook can be purchased through the Virginia Western Bookstore. You will have the option to Opt-Out of using the digital textbook once you log into this course in Canvas. Should you choose to Opt-Out, you will receive an adjustment on your student account for the Class Fee after the Last Day to Drop and Receive a Refund, as noted in the Academic Calendar located here https://www.virginiawestern.edu/academic-calendar/.

Fall 2025 ➜

Class # Section Credits Day Time Start Location Mode
43125 MKT 201-V1 3
       
0:00 a.m.-0:00 a.m.
 2025-08-25 Virtual Distance Learning WW
This course may require proctored testing as described in the course syllabus. A student may request an alternative proctoring method, but the student will be responsible for any additional fees associated with the alternative method.
Access to a personal computer and internet are required for this online course. For information on the required minimum computer specifications visit: https://www.virginiawestern.edu/online/computer-access/
IMPORTANT: This class section includes an additional Class Fee that will cover the cost of a digital copy of the textbook for this course. As an additional option under this program, a low-cost printed copy of the digital textbook can be purchased through the Virginia Western Bookstore. You will have the option to Opt-Out of using the digital textbook once you log into this course in Canvas. Should you choose to Opt-Out, you will receive an adjustment on your student account for the Class Fee after the Last Day to Drop and Receive a Refund, as noted in the Academic Calendar located here https://www.virginiawestern.edu/academic-calendar/.
An additional Class Fee has been added to the tuition and mandatory fees for this course in the amount of $99.40 to cover the cost of the provided digital textbook.
43126 MKT 201-V2 3
       
0:00 a.m.-0:00 a.m.
 2025-10-22 Virtual Distance Learning WW
Access to a personal computer and internet are required for this online course. For information on the required minimum computer specifications visit: https://www.virginiawestern.edu/online/computer-access/
This course may require proctored testing as described in the course syllabus. A student may request an alternative proctoring method, but the student will be responsible for any additional fees associated with the alternative method.
IMPORTANT: This class section includes an additional Class Fee that will cover the cost of a digital copy of the textbook for this course. As an additional option under this program, a low-cost printed copy of the digital textbook can be purchased through the Virginia Western Bookstore. You will have the option to Opt-Out of using the digital textbook once you log into this course in Canvas. Should you choose to Opt-Out, you will receive an adjustment on your student account for the Class Fee after the Last Day to Drop and Receive a Refund, as noted in the Academic Calendar located here https://www.virginiawestern.edu/academic-calendar/.
An additional Class Fee has been added to the tuition and mandatory fees for this course in the amount of $99.40 to cover the cost of the provided digital textbook.
43368 MKT 201-V3 3
       
0:00 a.m.-0:00 a.m.
 2025-10-22 Virtual Distance Learning WW
An additional Class Fee has been added to the tuition and mandatory fees for this course in the amount of $99.40 to cover the cost of the provided digital textbook.
This course may require proctored testing as described in the course syllabus. A student may request an alternative proctoring method, but the student will be responsible for any additional fees associated with the alternative method.
Access to a personal computer and internet are required for this online course. For information on the required minimum computer specifications visit: https://www.virginiawestern.edu/online/computer-access/
IMPORTANT: This class section includes an additional Class Fee that will cover the cost of a digital copy of the textbook for this course. As an additional option under this program, a low-cost printed copy of the digital textbook can be purchased through the Virginia Western Bookstore. You will have the option to Opt-Out of using the digital textbook once you log into this course in Canvas. Should you choose to Opt-Out, you will receive an adjustment on your student account for the Class Fee after the Last Day to Drop and Receive a Refund, as noted in the Academic Calendar located here https://www.virginiawestern.edu/academic-calendar/.
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